The Great Elephant Migration is coming to Hermann Park! This extraordinary public art exhibition features 100 life-sized elephant sculptures, crafted by Indigenous artisans from India’s Nilgiri Biosphere Reserve. The migration raises awareness for conservation, coexistence, and ecological sustainability, bringing a powerful message to Houston.

Dates:  April 1–30, 2025
Location: Hermann Park (Main Herd at The Commons)
More Info:  HermannPark.org/elephants

Step 1: Follow Our Accounts


Handles to Follow & Tag

  • Facebook: @HermannPark / @The.Great.Elephant.Migration
  • Instagram: @HermannPark / @GreatElephantMigration


Official Hashtags

  • #TheGreatElephantMigration
  • #HermannPark
  • #ArtInThePark
  • #ElephantsInHouston
  • #MattTheTusker

Step 2: Gather Your Resources


Dropbox Link for Assets

Brand Guidelines


Key Messages

  • A stop-you-in-your-tracks installation featuring 100 life-sized Indian elephant sculptures.
  • Promotes peaceful coexistence between humans and wildlife.
  • A global fundraising initiative benefiting conservation efforts and Indigenous communities.
  • Showcases handcrafted elephants made from invasive Lantana camara plants.
  • Features Matt, the largest tusker, honoring a real-life elephant’s migratory journey.
  • Free and open to the public.

Step 3: Share the News

Suggested Social Media Messages & Timing


Pre-Launch (March 2025)

  • Teaser Post: "Exciting news for Houston! 🐘 This April, Hermann Park will welcome a breathtaking artistic tribute to conservation. Join us in celebrating the journey of these magnificent creatures. Stay tuned for more details! #GreatElephantMigration #ArtForConservation"
  • Countdown Post (1 week before launch): "The countdown is on! In just one week, Hermann Park will welcome The Great Elephant Migration, featuring Matt, one of the largest tuskers, alongside 100 life-sized elephant sculptures. Join us in celebrating art, conservation, and coexistence. #HermannPark #CoexistenceMatters"

Launch Week (April 1–7, 2025)

  • Opening Day Post: "They’ve arrived! 🎉 Visit Hermann Park this April to witness #GreatElephantMigration and be part of a global conservation movement. Free & open to all! #MattTheTusker"
  • Behind-the-Scenes Reel: "The elephants have arrived! 🐘🎉 Experience The Great Elephant Migration at Hermann Park this April and celebrate the intersection of art and conservation. This free exhibit is open to all. Don't miss this inspiring display! #GreatElephantMigration #HermannPark"

Ongoing Promotion (April 8–30, 2025)

  • Visitor Engagement: "Share your elephant encounters with us! 📸 Use #GreatElephantMigration and tag @HermannPark for a chance to be featured."
  • Educational Post: "Did you know? Matt, the real-life tusker, traveled hundreds of miles across Kenya, providing researchers with valuable insights on elephant migration. Learn more when you visit The Great Elephant Migration at Hermann Park. 🐘🌍"
  • Call to Action (Final Week): "Time is running out to experience the Great Elephant Migration! See these remarkable sculptures at Hermann Park before they move to their next destination on April 30."

Tips for Successful Social Media Posts


  • Use high-quality images featuring the elephants and park setting.
  • Keep captions concise yet engaging—tell a story!
  • Incorporate hashtags and tag relevant accounts.
  • Encourage user participation (e.g., "Share your favorite elephant!").
  • Post at optimal times (Instagram & Facebook: 9 AM–12 PM, Twitter: 7–10 AM & 6–9 PM).


Feedback & Submission Guidelines


  • Submit Graphics for Review: Email [Insert Contact] with subject line: "GEM Social Media Asset Submission"
  • Provide Feedback on Toolkit: Use this Google Form to share suggestions or request additional resources.


For more details, visit TheGreatElephantMigration.org or HermannPark.org/elephants.